The journey of LLARSEN began almost a century ago when Lars Larsen, out of his passion for watches, created the first LLARSEN watch in 1919.
Today, a century later, the vision of Danish aesthetics and craftsmanship is still alive in every watch we make. LLARSEN are inspired by urban Danes’ casual and optimistic approach to time.

Traditionally, time has divided everyday life into blocks of time: for work, for family, for fun, and more. Nowadays the boundaries between these different parts of life are disappearing. For urban Danes, watches have become less about timekeeping and more about embracing time to the fullest to make the most of it.