The brand has created a cool and different ear pierced look where mini-hoops with details, charms one or more diamonds together create the subtly on-trend Scandi cool look that prevails right now. Hero pieces such as the Gold Lining ring shows a classic look with a modern edgy twist.
By Pariah specialise in 9 KT gold and has a conflict-free diamond policy . The brand only purchases diamonds through respected diamond suppliers who adhere to their strict zero tolerance policy.
Behind the brand are the two ambitious creative minds Sophie Karg & Robyn Kotze.
By Pariah’s minimalist structural and clean look is in keeping with the Scandi cool aestethics, which The Jewellery Room is known to highlight. The brand is also available to shop online on www.thejewelleryroom.com